A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: The twelve best headline formulas Strategies for building a customer base Sales letters for Web sites and online use This guide teaches y (more…)
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10 Comments
5.0 out of 5 stars
This is one of the absolute best sales books I have ever read and
I have read a lot of them. ANY serious business person MUST READ to improve their ads NOW!
5.0 out of 5 stars
Good Book
If you are open minded and willing to try none traditional ideas. Try this book
5.0 out of 5 stars
Dan Kennedy Always Overdelivers!
As usual, Dan has overdelivered on this one.
It is so much more than just a sales letter guide.
4.0 out of 5 stars
Can we call it dated yet?
It is compulsory to recommend this book to newbies.
I’m just not so sure it should still be that way?
5.0 out of 5 stars
A Book That Can Change Your Profits – For Less Than The Cost Of Dinner
Dan Kennedy is arguable the best direct marketer in the business and this book is incredible. It’s incredible because Dan shares so much awesome information that can dramatically…
5.0 out of 5 stars
If Dan Kennedy Writes It, You Should Buy It
As a long-time GKIC member (Glazer-Kennedy Insider’s Circle member), I own all of Dan’s books and many of his CDs.
4.0 out of 5 stars
Undisclosed Sources
Yep, Dan is an information marketer, i.e. he wants to sell you the information he has compiled on selling information or becoming a direct marketer.
5.0 out of 5 stars
One of the best books ever written about sales letters & DM
Well written, and full of beneficial concept and ideas. Dan Kennedy is a great direct marketer to learn from. He has a straight forward, to the point approach.
5.0 out of 5 stars
This book is worth 100 times its weight in gold!
This book serves as a “not to be missed” foundation for anyone that wants to fine tune their business and stop floundering about with no direction.
2.0 out of 5 stars
Not much detail
Dan Kennedy is a master of marketing and self-promotion.
This book functions to up-sell his other books and courses.
No problem there.