Product Description
For market researchers, the question is not should they use the Internet, but rather how they should use the Internet. Internet Marketing Intelligence: Research Tools, Techniques & Resources, 1/e, shows researchers exactly how to do this. This specialized, practically focused, succinct, flexible, how-to text shows researchers how to document the resources, delineate the tools, and to demonstrate the techniques utilized when conducting marketing research on and thro… More >>
Internet Marketing Intelligence: Research Tools, Techniques, and Resources
