Review
“…A great book which actually manages to make a boring subject worth reading about…” (Internet News Bulletin, 18 September 2002) “…if the book had been published earlier, perhaps there would have been less fallout from the dot.com bubble bursting…” (www. Suchmaschinen Optimierung (German), 17 September 2002) “…innovative…provides you with everything you need to know to measure your online business strategy…” (www. Software Pro, 18 September 2002) (more…)
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes: The twelve best headline formulas Strategies for building a customer base Sales letters for Web sites and online use This guide teaches y (more…)
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