Tag Archives: Media

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

  • ISBN13: 9780470499313
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

Product Description
Few people spend more time applying social media marketing principles than Jim Tobin, Lisa Braziel and Ignite Social Media. While some companies are still trying to understand social media, Jim and Ignite work exclusively on social media marketing with national brands. For the first time, they have shown how everyday social principles can inform leading social media marketing campaigns. Social Media is a Cocktail Party is an essential read for any marketer lookin… More >>

Social Media Is A Cocktail Party: Why You Already Know The Rules Of Social Media Marketing

DigiMarketing: The Essential Guide to New Media and Digital Marketing

Product Description
“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. –Miles Young, Chairman, Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportuni… More >>

DigiMarketing: The Essential Guide to New Media and Digital Marketing