It’s time for your second lesson. I hope you found lesson one
informative.
In this lesson we will be talking about using email to achieve your
viral marketing objectives.
During this lesson I want you to keep in mind that the main
objective of an e-mail campaign is branding, in order to achieve
greater branding success and maximum exposure for your offer
you should do your best to craft your email message in a way that
it encourages your readers to pass it along to others.
Producing a message with a quality offer or an incentive for
passing it along is what viral marketing is all about.
Just suggesting that e-mail recipients forward your message to
their friends and relatives is not viral marketing. A message at the
bottom of your e-mail that reads “Feel free to forward this
message to a friend” is nowhere close to viral marketing at its
best.
On the other hand, if something worthy of sharing, such as a
valuable discount, vital information, additional entries into a
sweepstakes, an added discount or premium service, a
joke/cartoon, or a hilarious video, is included in the e-mail, viral
marketing happens naturally and quite successfully.
The bottom line is that your message must be perceived as having
value. Relevant or timely information, research, or studies are all
good examples of content that might be viewed as potential pass-
along material. Interactive content like a quiz or text can inspire
forwarding, especially if it is fun. Personality tests, fitness quizzes,
or compatibility questionnaires are all things that have been
passed on by many people many times.
Why? Because they are entertaining and entertainment has value.
A good video is always going to achieve some pass-along value.
After all online video is hot! It is a bit more of a time and money
investment but the messages have a great appeal and rich media
has the advantage of being new. The tech factor alone is often
enough for the message to be perceived as valuable.
Email is the ultimate “word of mouth” marketing tool. If your email
message is “viral” in nature, your customer can quickly and easily
forward it to friends and family, spreading your message to an
ever growing list of potential customers.
Look for another lesson soon! We will be talking about getting
your buzz going!
Again, I appreciate your time for visiting and reading this post.
Jim – siteforsell.com
