- ISBN13: 9780470410974
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
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Product Description
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how t… More >>
Marketing to the Social Web: How Digital Customer Communities Build Your Business
