Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

Product Description
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don’t have time for or wouldn’t be profitable enough for them. And whether it’s a service o… More >>

Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

5 Comments

  1. Posted October 30, 2009 at 8:52 am | Permalink

    The book itself is good but WHY associate yourself with Shawn Casey, the worst email spammer I know. Every week I receive several unsolicited emails from this relentless spammer and his ‘Mining Gold Corporation’.

    Almost every email starts off something like ‘I was dared to do something crazy this week so I’m offering you my business in a box for only $$$…’

    Ever tried to get off his list? IMPOSSIBLE! You can fill out all the ‘unsubscribe’ forms you like but his emails just keep on coming.
    Rating: 1 / 5

  2. Posted October 30, 2009 at 11:38 am | Permalink

    Every so often, a resource comes along for the internet marketer that is absolutely essential. Eric V. Van DerHope’s “Mastering Niche Marketing” is such a resource.

    Whether you’re a newbie, or a seasoned internet marketer, this is a book you can’t afford to be without. With incisive analysis he cuts through all the clutter and provides clear rational steps, from the very beginning to uber advanced techniques, for mining gold from niches.

    Everything from finding your perfect niche, to monetizing it in precise incremental steps, complete with diagrams, this is an outstanding achievement. I can’t recommend this book highly enough.

    William T. Stillwell, MD

    FACS FICS FAAOS FAANAOS FAAPGS

    Orthopaedic Surgeon, President of

    Dr. Bill’s Clinic (www.drbillsclinic.com)

    and author of HOW TO AVOID KNEE SURGERY

    Rating: 5 / 5

  3. Posted October 30, 2009 at 1:05 pm | Permalink

    Many entrepreneurs, marketers, and want-to-be infopreneurs struggle with finding a niche that they can profit from. In this book Eric removes that obstacle and teaches you HOW to profit from them!

    Glen Hopkins

    #1 Best-Selling Author of Lucrative List Building

    http://www.GlenHopkins.name
    Rating: 5 / 5

  4. Posted October 30, 2009 at 2:50 pm | Permalink

    Having spent Thousands of $$$$$ on multiple information products that have somuch fluff in them, reading Eric’s book gave me the best value for the money. He’s certainly an expert in this subject matter and the book offers the most rapid path to “Executing” and “Using” the ideas in this book to bring your own informational niche product to market.

    I was stuck with somany ideas and approaches but reading Eric’s book gave me the most simplified path to launching my info products biz.

    Every Information product publisher can learn a lot from Eric’s work thru this book.

    Thanks Eric and surely cannot miss to read future works by Eric on this subject.
    Rating: 5 / 5

  5. Posted October 30, 2009 at 5:07 pm | Permalink

    This is a very up to date read on Internet marketing for entrepreneurs. It is comprehensive, yet very easy to understand with practical insights that are viable in today’s environment. I agree with the advice for providing a specialized service, reinforcing my beliefs in carefully targeting our audience or “becoming a bigger fish in a smaller pond.”

    I am a little sick of all the Internet marketing books that hype the “get rich quick” phenomenon and I particularly like the that this book does not promise you that by reading it you will make thousands of dollars, or even hundreds of dollars, or for that matter any money at all! The author states, “There is no quick money or quick fix here . . . this is solely up to you! I’m sure you’ve heard the biblical quote: “you reap what you sow”. This is so very true. Whether its building a website, making money or creating wealth – it all comes down to what YOU do, not someone else! The more effort you put into your business, whether it’s hard work, resources, or investments – the more chances that you and your business will thrive.”

    I particularly enjoyed the reference to the “9 effective business models.” The book provides enough information and inspiration to allow the reader use it as a guide to develop their own business model and a good implementation plan.

    There are many other facets to this book that make it a good resource and it provides a foundation for online business development. Van Der Hope gives focus and clarity to niche marketing on the Internet. I highly recommend this book.
    Rating: 5 / 5

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