Product Description
For market researchers, the question is not should they use the Internet, but rather how they should use the Internet. Internet Marketing Intelligence: Research Tools, Techniques & Resources, 1/e, shows researchers exactly how to do this. This specialized, practically focused, succinct, flexible, how-to text shows researchers how to document the resources, delineate the tools, and to demonstrate the techniques utilized when conducting marketing research on and thro… More >>
Internet Marketing Intelligence: Research Tools, Techniques, and Resources
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One Comment
This book is nice. Having personally worked on Secondary Marketing Research, I find that we get trapped in either limited sources or excessive sources. Although I still use the common popular resources used by all I think that this book introduces you to some exciting stuff which can add to data and can be quite useful.. Yet the problem with this book is that that it was written in 2002 and a lot has changed in 2009. Hence many websites given in this books are useless.. Yet the remaining 50-60% correct ones are good weblinks..
Rating: 4 / 5