Reasons Why People Buy Electronics
People have many different reasons why they buy products. It’s your job to figure out what reason(s) will persuade them to buy. The reasons are usually based on emotions they want to experience rather than logical reasons.
Here are some reasons to get you started:
They want to use them to as entertainment while they are at home.
They want to be informed of different kinds of information.
They want to use electronics to help fill and decorate their home.
They want to use them to entertain guests that come to their home.
They want to use mobile electronics to communicate, be informed and
to be entertained away from home.
They want to record and capture memories or experiences for future reference.
Types Of To Sell Electronics
There are many types of products you can sell. You just need to determine who your target market is and what specific item they want. Or you could sell a couple different ones in a package deal.
Here is a good list:
Desk top Computers Video Game Systems MP3 Players Printers
Stereos GPSs CD Players Scanners
TVs Mobil Phones Cameras Web Cams
DVD Players Cell Phones Laptops Car Stereos
Satellites Digital TV recorders Speakers
Internet Phones Monitors Projectors
Car Phone Answer Machine Camcorders
Words Or Phrases That Sell Electronics
Just one simple word or phrase in your ad copy can be the difference whether a person buys or not. You need to use ones that will persuasively describe your product. You can use them for headlines, benefits, features, p’s; etc.
Here are some targeted words and phrases:
quality sound wireless Internet ready
good picture quality stylish carry it with you
fast processing durable flat/compact
lost of memory lost of channels a wide selection
handy gadget clear sound in many colors
digital great apps top rated
mobile space saver cool graphics
Graphics Or Images That Sell Electronics
As you may know, pictures can sometimes sell better than words alone. People will project themselves in the pictures and persuade themselves to buy the product. Even the colors of your web site and graphics can trigger people to buy.
Here are some imagery ideas:
Pictures of the electronics with good backgrounds.
People using and/or playing the electronics at home.
Children being entertained or educated from the electronics.
People using, playing and/or the mobile electronics away from home.
A service person installing the new electronics.
Stories That Sell Electronics
In most sales letters, audio ads or video ads there is usually a mini story that advertisers use to attract you to the product. Some people even imagine themselves in the story as they hear it.
Here are some good story lines:
How a person that didn’t buy a certain TV item missed a good sports game.
A person using a cell phone was able to call in help for an emergency.
A person with a computer was able to get a good grade on their report.
How a person who didn’t used GPS got lost and was late for a date.
A person used their new stereo to entertain a bunch of dinner guests.
Backend Products To Sell With Electronics
Once a person decides to buy or becomes a customer it is a good idea to offer them another product soon after because they are already in a buying mood. It’s usually easier to sell to an existing customer than a brand new prospect.
Here are some add on product ideas:
Software Internet Access Special Cables/Wires Mousepads
Video Games Service Plans Batteries/Chargers Printer Ink
CDs Products Stands/Cases Memory Cards Controllers
DVDs Microphones/Headphones Digital Downloads Adapters
Bonus Or Content Ideas That Sell Electronics
Mainly businesses or affiliates will give people information product bonuses or use content on their web site to persuade them to buy. They also use them as incentives to get people to subscribe to their opt-in list.
Here are some bonus or content suggestions:
How to clean and take care of your electronic item.
Ideas on how to get more use out of your electronic item.
How to fix and troubleshoot problems that may arise with your electronic item.
Product reviews of electronics items that you own or tried out.
Keywords And Phrases That Sell Electronics
Tons of people like to promote their products in the search engines or with pay per click ads because they are a good, high traffic resources. The main objective is to use or pick the right keywords and phases that will increase your web site ranking or sell the best.
Here are some keywords and phrases to get you started:
electronics consumer electronics (brand of an electronic)
(name of an electronic) home electronics used electronics
(kind of an electronic) electronics shop kids electronics
televisions electronics computer electronics electronic supplies
electronic components electronics stores cheap electronics
electronic parts car electronics free electronics
electronics supply auto electronics new electronics
Special Offers That Sell Electronics
A lot of people decide to buy products because of a special offer or deal. People are always looking of a good bargain or a extra incentive. People use logical reasons to buy to backup their emotional wants and needs.
Here are some special offers examples:
Free service plans or extended warranties with purchase.
Buy one get one for a friend for free.
Two free DVD or video games rentals at (name of rental store).
Half off installation and delivery for a purchase of $200 or more.
You’ll be entered to win a new home entertainment system.
