Reasons Why People Buy Clothes
People have many different reasons why they buy products. It’s your job to figure out what reason(s) will persuade them to buy. The reasons are usually based on emotions they want to experience rather than logical reasons.
Here are some reasons to get you started:
They want to stay warm and cozy.
They want to cover up or hide a certain part of their body.
They want to stay cool and comfortable.
They want to represent a certain brand, sports teams, etc.
The want to be in style or own a certain fashion.
They want to dress for work or a certain occasion.
Types Of Clothes To Sell
There are many types of products you can sell. You just need to determine who your target market is and what specific item they want. Or you could sell a couple different ones in a package deal.
Here is a good list:
Hats Tennis Shoes Boots Scarfs Bras
Dress Pants Dress Shoes Jeans Sweaters Gloves
Sweats Sandals Shorts Dress Shirts Ear Muffs
T-Shirts Coats Tank Tops Uniforms Jackets
Underwear Suits Sock Dresses Hose
Costumes Snow Pants Dress Shorts Skirts Swimsuit
Words Or Phrases That Sell Clothes
Just one simple word or phrase in your ad copy can be the difference whether a person buys or not. You need to use ones that will persuasively describe your product. You can use them for headlines, benefits, features, p’s; etc.
Here are some targeted words and phrases:
in style durable elegant one size fits all
fashion athletic warm adjustable
comfortable dressy cool easy to coordinate
cute designed by colorful strong fabric
pretty licensed by in all colors quality material
professional formal in all sizes stretchy
rugged sporty for all shapes hot look
Graphics Or Images That Sell Clothes
As you may know, pictures can sometimes sell better than words alone. People will project themselves in the pictures and persuade themselves to buy the product. Even the colors of your web site and graphics can trigger people to buy.
Here are some imagery ideas:
Happy people in the clothes.
All the different colors of the clothes.
Before and after pictures of people wearing the cloths.
A modal in the clothes.
Stories That Sell Clothes
In most sales letters, audio ads or video ads there is usually a mini story that advertisers use to attract you to the product. Some people even imagine themselves in the story as they hear it.
Here are some good story lines:
A story about how many compliments a person gets about her/his clothes.
How the clothes/uniform hold ups good in a blue collar, rough work place.
How soft and comfortable the clothes are.
A story about how it’s the only brand of clothes that fits your body perfectly.
Backend Products To Sell With Clothes
Once a person decides to buy or becomes a customer it is a good idea to offer them another product soon after because they are already in a buying mood. It’s usually easier to sell to an existing customer than a brand new prospect.
Here are some add on product ideas:
Jewelry
Clothing accessories.
Special stain removers/detergents.
Water-proofing spay.
Bonus Or Content Ideas That Sell Clothes
Mainly businesses or affiliates will give people information product bonuses or use content on their web site to persuade them to buy. They also use them as incentives to get people to subscribe to their opt-in list.
Here are some bonus or content suggestions:
How to make your clothes last longer.
How to keep the color of your clothes bright and like new.
How to put together fashionable outfits.
The latest styles for the upcoming month or season.
Keywords And Phrases That Sell Clothes
Tons of people like to promote their products in the search engines or with pay per click ads because they are a good, high traffic resources. The main objective is to use or pick the right keywords and phases that will increase your web site ranking or sell the best.
Here are some keywords and phrases to get you started:
(type of clothes) baby clothes petite clothing cheap clothing fashion
(brand of clothes) kids clothes children clothing mens clothing apparel
clothes girls clothes baby clothing clothing stores pants
women’s clothes womens clothing clothes accessories men’s clothing suits
womens clothes designer clothing clothes online infant clothing skirts
maternity clothes discount clothes casual clothing dresses hats
plus size clothes wholesale clothing clothes apparel shoes jackets
Special Offers That Sell Clothes
A lot of people decide to buy products because of a special offer or deal. People are always looking of a good bargain or a extra incentive. People use logical reasons to buy to backup their emotional wants and needs.
Here are some special offers examples:
Buy one get one free/half off.
A ‘one day’ only sale.
A ‘out of season’ discount.
If we don’t have it in your exact size it’s free.
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9 Comments
Thank you for this blog post. I have a site that sells casual clothing, and I have been trying to increase my sales and customer base. I think some of the suggestions you have listed for keywords, and telling a story, will really be helpful.
You never know – when and where you will learn something new that can help your business. In your article you pointed out some valuable tips that I’ve never used before. For sure I will apply them to my wholesale clothing website. I’m sure they will help.
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Informative and interesting post. The ideas given are superb. Thank you for this.
I love this post. It is very informative. The author shares a step-by-step process that will help especially a beginner to sell their clothing collection. This is pretty fabulous and superb idea!
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Informative and interesting post. The ideas given are superb. thanks for sharing, will bookmark great selling tips